Senior Brand Marketing Manager

Sr. Brand Marketing Manager

Los Angeles, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

The Brand Marketing Manager role will support the planning, developing, and implementing of strategic marketing initiatives to support brand awareness and product launches. This person will be responsible for strategizing and developing tactics to bring Tower 28’s values to life via brand campaigns, partnerships, and in-store and IRL eventing. We are looking for someone who is creative, a strong communicator and cross-functional leader, and loves to follow consumer trends. 

This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the Director of Marketing and help manage our marketing coordinator.

 

Key Responsibilities

Brand Marketing

• Concept and execute marketing strategies for brand campaigns and product launches with a strong focus on storytelling
• Collaborate cross-functionally with Creative, Sales, Social, and Product Development teams to develop highly-effective, integrated campaigns that speak to our audience and maintain consistency with our overall voice and brand visuals
• Help identify, concept, and execute brand partnerships that drive growth and expand brand presence
• Partner with Director of Marketing to create and manage the year-long marketing calendar (campaign moments, events, partnerships, sampling, merch, promotions)
• Partner with Product Development to identify product gaps and opportunities, and develop the product’s go-to-market strategy, ensuring messaging is on-brand, differentiated, and resonates with customers
• Help develop product playbooks to align on messaging among internal and external partners
• Write detailed design briefs while overseeing the creation of impactful copy, ensuring alignment with brand guidelines and communication objectives

Retail Marketing

• Serve as a key marketing resource to retail accounts by ensuring Sales teams and Account Executives are equipped with the right resources and education to drive in-store success
• Partner with the Sales and Creative teams to tell our brand and product stories successfully in a retail setting 
• Oversee visual merchandising, sampling, and in-store eventing strategies, tactics, and implementation

Events

• Lead eventing strategy (influencer, retail, community) to bring the DNA of Tower 28 to life
• Ideate new concepts for events and oversee the run-of-show, budgeting, and implementation to ensure event objectives are met

Qualifications

• Bachelor's degree required
• 5-8 years of full-time work experience in brand and/or product marketing
• Enthusiasm for scaling brands in a fast-paced environment
• Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts
• Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life
• Demonstrated success in growing brand awareness, engagement, and community
• Passion for following consumer and cultural insights
• Ability to operate both strategically and tactically, as a hands-on collaborator
• Comfortable with ambiguity and adapting to shifting priorities
• Ideally has managed others in the past (associates, coordinators, interns)
• Strong team player

You Have…

• Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
• Cool: Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

• Salary range: $100-115k depending on experience
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years