SVP Global Sales

SVP SALES

LOS ANGELES, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

The SVP of Sales will be responsible for leading overall global sales strategy and execution across key markets, overseeing nation account management, international expansion, and the field sales team. This role will drive sell-in, sell-through, and assortment strategies, ensuring strong retailer and distributor partnerships while optimizing sales performance across all channels. They will manage and collaborate with the VP of Sales (US Region) and Chief Digital Officer (all ecomm channels) to ensure alignment across domestic and international markets.

This person will play a key role in expanding into new international markets while ensuring continued optimization of US performance. Additionally, they will lead the field sales team, focusing on training, education, and in-store execution to maximize sell-through and brand presence at the retail level.

This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the Chief Financial Officer and oversee the VP of Sales (US Region), Director of Education, and the field team (currently a team of 5).

Key Responsibilities

Account Management & Sales Performance

• Oversee and collaborate with the VP of Sales (US Region) and Chief Digital Officer to ensure cohesive execution across US retailers, wholesale partners, and international markets

• Drive sell-in and sell-through strategies, optimizing retailer partnerships to meet revenue and growth objectives

• Manage key retailer and wholesale relationships, ensuring that promotional and merchandising strategies drive brand visibility and sales performance

• Manage, rationalize and strategically develop product assortment and merchandising by channel to best optimize for promotion and revenue by channel

• Develop and optimize assortment strategies, ensuring product placement aligns with regional market demand, retailer needs, and sales trends

• Work cross-functionally with Marketing, Finance, and Operations to align on retail initiatives, inventory planning, and promotional execution

• Monitor and analyze sales performance, leveraging data insights to drive account growth, refine pricing and promotional strategies, and improve profitability

International Expansion & Sales Strategy

• Identify and prioritize key international markets through in-depth research on competitive landscape, regulatory requirements, and consumer demand
• Develop and implement localized go-to-market strategies that drive scalable, profitable growth
• Partner with internal teams and external stakeholders to align on logistics, compliance, and distribution strategies ahead of market entry
• Oversee the execution of new market launches, ensuring smooth, on-time implementation and effective retail and field sales activation
• Cultivate strong retailer and distributor relationships to drive in-market success and maximize brand visibility in new markets
• Partner with VP of Sales (US Region) to ensure alignment on sales planning, performance tracking, and best practices across international and domestic markets
• Manage international sales budgets and reporting, leveraging data-driven insights to identify growth opportunities and improve efficiency
• Establish and monitor KPIs, using insights to optimize sales performance and inform future expansion strategies

Field Sales & Education

• Lead the field team, driving performance, training, and education efforts to maximize sell-through and in-store execution
• Oversee the Director of Education, ensuring impactful training programs that support sales channels and promote brand loyalty among retail partners and customers
• Ensure seamless execution of field sales initiatives, aligning with both domestic and international sales strategies
• Drive in-store excellence through merchandising, events, and customer engagement strategies to enhance brand presence and conversion
• Foster a high-performing sales culture with clear goals, accountability, and professional development for the field team

Requirements

• 10+ years of sales leadership experience in the beauty or consumer goods industry, with a strong background in international markets and field sales management
• Proven ability to develop and execute go-to-market strategies, manage distributor and retail partnerships, and drive sales execution across global and domestic markets
• Experience managing and scaling field sales teams, driving performance, education, and in-store execution
• Strong understanding of sell-in and sell-through strategies, retail dynamics, and omnichannel sales
• Demonstrated experience in managing sales budgets, forecasting, and performance reporting
• Comfortable working in a fast-paced, high-growth, entrepreneurial environment, with the ability to pivot and adapt to changing market conditions
• Exceptional leadership skills, with experience managing and mentoring lean, nimble sales teams and fostering a high-performance culture
   

We Offer

• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years