Brand Marketing Director 

Los Angeles, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

 

The Brand Marketing Director will lead Tower 28’s strategic marketing efforts, overseeing Go-To-Market launch strategy, brand campaigns, partnerships, PR, and eventing. This individual will manage comprehensive go-to-market planning to ensure every consumer touchpoint reflects a cohesive and culturally resonant narrative. You’d  collaborate cross-functionally with Creative, Product, Social, and Sales teams to transform business goals and consumer insights into integrated launches and high-impact brand moments that are clear, compelling and commercially impactful. We are looking for an organized brand builder who can concept big ideas, lead cross-functional teams, and manage execution from initial framework through post-launch analysis.

This is a full-time role, with a hybrid work schedule based in West LA. This role will report directly to the CEO and help manage junior marketing talent.

 

Key Responsibilities

Brand Strategy + Campaign Development

• Own the overarching brand strategy for key launches, campaigns, and evergreen brand initiatives, translating business priorities, consumer insights, founder vision, product positioning, and cultural trends into clear, compelling strategies.
• Develop campaign briefs and messaging frameworks that define the strategic idea, target consumer, key claims, emotional benefit, RTBs, launch narrative, and channel considerations.
• Partner with Creative to ensure campaign concepts are strategically grounded, distinctly Tower 28, and consistently executed across all consumer touchpoints.
• Serve as the internal brand steward and set direction for tone of voice, visual world, storytelling, and consumer experience
• Develop campaign platforms, creative briefs, and strategic frameworks used across teams and partners
• This is a leadership role for someone who knows how to build brands that resonate and perform

Go-to-Market Strategy & Cross-Functional Leadership

• Own end-to-end go-to-market strategy for major product launches, brand campaigns, and key cultural/commercial moments.
• Build and manage integrated GTM plans across PR, partnerships, events, influencer, social, retail, ecommerce, education, paid, and community.
• Lead cross-functional kickoff meetings, GTM check-ins, founder reviews, pre-launch locks, and post-launch recaps to ensure every team is aligned on the launch strategy, messaging, timeline, and key decisions.
• Create clear workbacks, decision gates, and messaging locks that keep teams moving efficiently from strategy through execution.

Partnerships, PR & Events

• Lead brand partnership, PR, and event strategy across launches, community activations, retailer moments, press experiences, creator events, and cultural programming.
• Identify opportunities that build brand love, drive awareness, deepen community, and support key business priorities.
• Develop strategic briefs, creative territories, activation plans, press messaging, founder talking points, guest strategy, product integration, success metrics, and recap frameworks.
• Partner with agencies, vendors, and internal teams to ensure every partnership, PR moment, and event feels additive, ownable, on-brand, and connected to the broader GTM strategy.

Reporting & Post-Launch Analysis

• Establish KPIs and success benchmarks for GTM strategies, brand moments, PR outreach, events, and strategic collaborations..
• Collaborate with team leads to assess impact across brand awareness, digital engagement, community expansion, earned media value, and commercial conversion.
• Synthesize post-campaign insights into comprehensive recaps that highlight key learnings and drive evolution for future brand initiatives.

Qualifications

• Bachelor's degree required
• 7-9 years of full-time work experience in brand marketing
• Experience leading cross-functional GTM planning across creative, social, influencer, PR, retail, ecommerce, partnerships, and events. Enthusiasm for scaling brands in a fast-paced environment
• Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts
• Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life
• Demonstrated success in growing brand awareness, engagement, and community
• Passion for following consumer and cultural insights
• Ability to operate both strategically and tactically, as a hands-on collaborator
• Comfortable with ambiguity and adapting to shifting priorities
• Ideally has managed others in the past (associates, coordinators, interns)
• Strong team player

You Have…

• Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
• Cool: Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

• Salary range: $145-165k depending on experience
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years